Filippo Ferri
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Product Advisory

A sounding board for decisions while you stay in charge.

You have a team that can execute and retain responsibility for product. You want ongoing discussion to examine important decisions, challenge assumptions and choose what to do next.

When it helps

For seed–Series A founders with a live product, real users and funding or revenue. It fits when you can lead execution and want to discuss choices that need attention, evidence and an outside perspective.

Decisions we work through

  • Roadmap priorities and initiatives to stop or postpone.
  • Interpreting activation, retention and revenue metrics.
  • Monetisation assumptions and checks to run.
  • Team responsibilities and bringing in product expertise.

How the discussions work

We define the decision and useful materials beforehand. I prepare the discussion, examine assumptions with you and document the guidance and next checks. Session frequency, reading materials and support between sessions are agreed in the proposal.

What you take away

  • The alternatives considered and criteria used to discuss them.
  • Open assumptions and the evidence needed to investigate them.
  • A note of decisions and the next step.

Responsibilities and scope

The founder and team make decisions and execute. Advisory covers prepared, documented discussion. If we need to collect and analyse data in depth, we scope a diagnostic; if you need someone to lead the work, we consider a fractional mandate.

FAQ

Questions about this service

Does advisory include managing the roadmap?

We can discuss priorities and decision criteria. Responsibility for managing the roadmap and team stays with you; operational leadership requires a fractional mandate.

Can I send questions between sessions?

Written support, response times and limits are agreed before starting, alongside session frequency.

Can we start directly with advisory?

Yes, when the context is sufficiently clear and the team can execute. The first meeting helps us consider the most useful format.

Let’s discuss your context.

In 25 minutes, we discuss your product or programme, the decisions ahead and the support you need. We consider whether and how to work together.

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