01
Product Diagnostic
Product diagnostics for seed–Series A startups: review user flows, data and feedback, choose justified priorities and define a plan for your team.
Learn moreFractional Head of Product
Product leadership for the decisions your team needs to make.
Every decision goes through the founder, the roadmap changes with every request and the team struggles to choose. I join the product work to lead priorities and execution, with a mandate defined together with the founder.
When it helps
For startups with a live product, real users, funding or revenue and a team that can execute. The need is ongoing product leadership. The founder must be ready to delegate defined decisions and provide the agreed resources.
What I work on
- Product goals, priorities and decision criteria agreed with the founder.
- Roadmap and investment decisions within the delegated mandate.
- Coordinating work with design, technology and commercial teams.
- Discovery, planning and reviews adapted to the team’s needs.
- Reviewing outcomes and changing initiatives based on evidence.
What changes for the team
A documented product direction, an updated roadmap and explicit decision responsibilities. Reviews lead to choices about the next work. Goals and metrics are agreed after reviewing the baseline, resources and available authority.
Agreeing the mandate
We define delegated decisions, people involved, reserved capacity, duration and review points. Scope must be sustainable within the agreed availability. Where appropriate, the work includes preparing a handover to an internal product leader.
Scope and responsibilities
I take operational responsibility for product within the agreed mandate. Development and hands-on design remain with the assigned resources. Sales, fundraising and daily availability are discussed separately if needed.
FAQ
Questions about this service
How does this differ from advisory?
In a fractional role, I lead product work and make delegated decisions. In advisory, I prepare the discussion and challenge assumptions; the founder retains responsibility for decisions and execution.
Do we need a diagnostic first?
It depends on how clear the problem is. In the first meeting, we consider whether we can define a mandate or need a focused analysis first.
How do we agree time and fees?
They depend on responsibility, reserved capacity and scope. The proposal sets out commitment, deliverables, terms and reviews before we start.
Let’s discuss your context.
In 25 minutes, we discuss your product or programme, the decisions ahead and the support you need. We consider whether and how to work together.
Book an intro call