I work with stalled B2C and B2B SaaS products, diagnosing where value leaks and intervening at the root, not on symptoms.
PRODUCT ANATOMY COACH
Before you operate, you need to know what to cut.
Recurring Symptoms
- Roadmap that shifts every month
- Team divided on what really matters
- Users who try the product but never return
- Growth driven more by hope than data
- Always chasing, never leading
- A team that can’t breathe
SERVICES
Three interventions,
one clear objective.
01
Diagnostic Check-up
4 weeks
- Analysis of critical product flows
- North Star metric identification
- Decision bottleneck mapping
Ideal when something feels off but you can’t pinpoint where.
02
PMF Intervention
8 weeks
- Redefinition of core user value
- Structured activation and retention tests
- Evidence-based product priorities
Ideal when the product exists but can’t generate consistent traction.
03
Product Structuring
12 weeks
- Product decision framework
- Clear roles, responsibilities, processes
- Hiring or reorganization support
Ideal for growing teams at risk of losing direction.
01
Diagnostic Check-up
4 weeks
- Analysis of critical product flows
- North Star metric identification
- Decision bottleneck mapping
Ideal when something feels off but you can’t pinpoint where.
02
PMF Intervention
8 weeks
- Redefinition of core user value
- Structured activation and retention tests
- Evidence-based product priorities
Ideal when the product exists but can’t generate consistent traction.
03
Product Structuring
12 weeks
- Product decision framework
- Clear roles, responsibilities, processes
- Hiring or reorganization support
Ideal for growing teams at risk of losing direction.
CLINICAL OUTCOMES
Measurable results
on real products
Each case describes a real problem, the intervention applied, and the outcome achieved. No generic promises.
High activation, value that is lost in the first 72 hours
Diagnosis
Users completed the initial onboarding but abandoned the product before reaching the first moment of real value.
The roadmap was continually derailed by sales requests and unstructured feedback.
Therapy
- Identification of the true “first value moment”
- Simplification of the onboarding flow
- Team alignment on a primary metric
Outcomes
- +35% activation on core flow
- Reduction in early-stage churn
- Stable and value-oriented roadmap
A complex product without a hierarchy of decisions
Diagnosis
- The team was building a lot, but without a clear priority.
- The backlog was growing faster than the impact, slowing down every decision.
Therapy
- Redefinition of product decision criteria
- Clarity on what to measure and what to ignore
- Systematic elimination of low-impact initiatives
Oucomes
- Reduced and more readable backlog
- Faster decisions
- Focus on a few high-value levers
Fragile monetization despite a good acquisition
Diagnosis
- The product was attracting users, but the transition to paid usage was uncertain.
- The team was constantly debating whether to add features or change pricing.
Therapy
- Analysis of real-world active user behavior
- Alignment between perceived value and pricing structure
- Rapid testing of upgrade flows
Outcomes
- Better free → paid conversion
- Reduction of internal conflicts over priorities
- Clarity on where the product generates economic value
CLINICAL OUTCOMES
Measurable results
on real products
Each case describes a real problem, the intervention applied,
and the outcome achieved. No generic promises.
Fragile monetization despite good acquisition
Diagnosis
- The product was attracting users, but upgrade to paid was unreliable.
- The team debated adding features vs. changing pricing.
Intervention
- Active user behavior analysis
- Perceived value and pricing alignment
- Rapid upgrade flow testing
Outcome
- Free → Paid conv. ↑
- Fewer internal priority conflicts
- Clarity on where the product generates value
A complex product without a hierarchy of decisions
Diagnosis
- The team was building a lot, but without a clear priority.
- The backlog was growing faster than the impact, slowing down every decision.
Therapy
- Redefinition of product decision criteria
- Clarity on what to measure and what to ignore
- Systematic elimination of low-impact initiatives
Outcomes
- Reduced and more readable backlog
- Faster decisions
- Focus on a few high-value levers
High activation, value that is lost in the first 72 hours
Diagnosis
Users completed the initial onboarding but abandoned the product before reaching the first moment of real value.
The roadmap was continually derailed by sales requests and unstructured feedback.
Therapy
- Identification of the true “first value moment”
- Simplification of the onboarding flow
- Team alignment on a primary metric
Outcomes
- +35% activation on core flow
- Reduction in early-stage churn
- Stable and value-oriented roadmap
VASCULAR NETWORK
For VCs & Accelerators
Operational de-risking for portfolio companies.
I keep your investments’ circulation healthy.
-40%
PMF Time Reduction
3x
GTM Acceleration
100%
Team Focus
About me
I’ve been working on B2B and B2C digital products for over 14 years, from early-stage startups to funded teams.
My role isn’t to add features or slides, but to identify where the product is lacking value and address those areas.
When I join a project, the expected outcome is clear: stable key metrics, aligned product decisions, and a team that knows what to build and why.
Preliminary Consultation (FAQ)
Is this coaching or consulting?
It’s an operational intervention on the product.
I work on metrics, flows, decisions, and structure. I don’t motivate, I don’t provide “lip service.” If the problem is real, we make it measurable and intervene.
Do I need to have existing users or revenue?
No, but you need a real product.
It works best when there are already signs of usage, even if they’re weak. If there aren’t any users, the first step is to understand why they should stick around.
What does the initial diagnosis consist of?
Diagnosis helps identify where the product is losing value.
We analyze user behavior, key metrics, critical flows, and the team’s decision-making process. The goal is to arrive at a clear and shared priority.
How long does my involvement take?
Limited and targeted.
I require access to data, product tools, and structured discussion sessions. I don’t create overhead, I reduce noise.
What is the first concrete step?
A diagnostic call.
It helps us understand if the problem is structural, if I can help you, and if it makes sense to work together.
Where to intervene matters more than what to build
If your product is stalled, confusing, or fragile,
the priority isn’t building more.
It’s understanding where to intervene.
