I help seed to Series A founders understand what holds back activation, retention and revenue. Together, we set clear priorities, and I lead the product team through execution.
PRODUCT LEADER
Let’s get to the heart of the problem
Recurring Symptoms
- Users sign up but struggle to reach the product’s core value.
- People try the product, but few come back.
- Usage grows, but revenue stays flat.
- The roadmap changes with every request, and everything feels urgent.
- Every product decision still depends on you.
- A team that can’t breathe
HOW I WORK
The right support
for your product.
01
Diagnostic Check-up
“We need to understand what’s holding the product back.”
I review your product, data and customer feedback to identify where users lose value and decide what to address first.
- Review of key user flows and available evidence
- Clear priorities and the reasoning behind them
- An action plan with measures of progress
You leave with clear priorities and a plan your team can act on.
02
Fractional Intervention
“We need someone to lead the product work.”
I take responsibility for product direction and priorities within an agreed mandate, working with you, your design and engineering teams.
- Product direction and roadmap ownership
- Coordination across design, engineering and business teams
- Regular reviews of results and priorities
Your team has clear direction and defined decision ownership.
03
Product Advisory
“I lead the product and want someone to think through decisions with.”
Ongoing support for founders making decisions about priorities, metrics and how their product team works.
- Focused discussions on specific product decisions
- Critical review of data and assumptions
- Written recommendations and next steps
You have a clearer basis for deciding what to do next.
01
Diagnostic Check-up
“We need to understand what’s holding the product back.”
I review your product, data and customer feedback to identify where users lose value and decide what to address first.
- Review of key user flows and available evidence
- Clear priorities and the reasoning behind them
- An action plan with measures of progress
You leave with clear priorities and a plan your team can act on.
02
Fractional Intervention
“We need someone to lead the product work.”
I take responsibility for product direction and priorities within an agreed mandate, working with you, your design and engineering teams.
- Product direction and roadmap ownership
- Coordination across design, engineering and business teams
- Regular reviews of results and priorities
Your team has clear direction and defined decision ownership.
03
Product Advisory
“I lead the product and want someone to think through decisions with.”
Ongoing support for founders making decisions about priorities, metrics and how their product team works.
- Focused discussions on specific product decisions
- Critical review of data and assumptions
- Written recommendations and next steps
You have a clearer basis for deciding what to do next.
An introductory conversation to understand your context
and explore how we could work together.
CLINICAL OUTCOMES
Measurable results
on real products
Each case describes a real problem, the intervention applied, and the outcome achieved. No generic promises.
High activation, value that is lost in the first 72 hours
Diagnosis
Users completed the initial onboarding but abandoned the product before reaching the first moment of real value.
The roadmap was continually derailed by sales requests and unstructured feedback.
Therapy
- Identification of the true “first value moment”
- Simplification of the onboarding flow
- Team alignment on a primary metric
Outcomes
- +35% activation on core flow
- Reduction in early-stage churn
- Stable and value-oriented roadmap
A complex product without a hierarchy of decisions
Diagnosis
- The team was building a lot, but without a clear priority.
- The backlog was growing faster than the impact, slowing down every decision.
Therapy
- Redefinition of product decision criteria
- Clarity on what to measure and what to ignore
- Systematic elimination of low-impact initiatives
Oucomes
- Reduced and more readable backlog
- Faster decisions
- Focus on a few high-value levers
Fragile monetization despite a good acquisition
Diagnosis
- The product was attracting users, but the transition to paid usage was uncertain.
- The team was constantly debating whether to add features or change pricing.
Therapy
- Analysis of real-world active user behavior
- Alignment between perceived value and pricing structure
- Rapid testing of upgrade flows
Outcomes
- Better free → paid conversion
- Reduction of internal conflicts over priorities
- Clarity on where the product generates economic value
CLINICAL OUTCOMES
Measurable results
on real products
Each case describes a real problem, the intervention applied,
and the outcome achieved. No generic promises.
Fragile monetization despite good acquisition
Diagnosis
- The product was attracting users, but upgrade to paid was unreliable.
- The team debated adding features vs. changing pricing.
Intervention
- Active user behavior analysis
- Perceived value and pricing alignment
- Rapid upgrade flow testing
Outcome
- Free → Paid conv. ↑
- Fewer internal priority conflicts
- Clarity on where the product generates value
A complex product without a hierarchy of decisions
Diagnosis
- The team was building a lot, but without a clear priority.
- The backlog was growing faster than the impact, slowing down every decision.
Therapy
- Redefinition of product decision criteria
- Clarity on what to measure and what to ignore
- Systematic elimination of low-impact initiatives
Outcomes
- Reduced and more readable backlog
- Faster decisions
- Focus on a few high-value levers
High activation, value that is lost in the first 72 hours
Diagnosis
Users completed the initial onboarding but abandoned the product before reaching the first moment of real value.
The roadmap was continually derailed by sales requests and unstructured feedback.
Therapy
- Identification of the true “first value moment”
- Simplification of the onboarding flow
- Team alignment on a primary metric
Outcomes
- +35% activation on core flow
- Reduction in early-stage churn
- Stable and value-oriented roadmap
FOR VCs, ACCELERATORS & INCUBATORS
Help your founders make better product decisions.
I work with your portfolio companies and programme teams on customer validation, product priorities and early traction. Workshops and mentoring are adapted to each startup’s stage and current challenges.
01
Practical workshops
Focused sessions on customer assumptions, activation, retention or roadmap priorities. Each team works on its own product and leaves with a decision or a test to run.
02
Founder mentoring
Individual sessions to review evidence, challenge assumptions and define the next steps. Follow-up sessions review what the team learned and what should change.
03
Product programme support
Product modules designed with your programme team, combining group sessions, startup check-ins and agreed progress reviews.
04
Experience with accelerators
Mentored 50 startups admitted to the programme, working on product decisions, MVP development and initial traction.
About me
I’m Filippo. I work where product decisions get difficult.
I’m a Product Leader with 15+ years across product strategy, UX, data, and delivery, working on B2B and B2C digital products.
Today, I work with founders, providing product diagnostics, fractional leadership, and advisory support. I also mentor startups through accelerators, supporting teams with product decisions, MVP development, and early traction.
My approach starts with understanding how people use the product, what the evidence supports and which decisions need to be made. From there, I work with the founder and team to set priorities, clarify responsibilities and review results.
Based in Italy. Working remotely with teams across Europe and the US.
Preliminary Consultation (FAQ)
What kind of startup do you work with?
I work with seed to Series A startups that have a live product, real users, funding or revenue, and a team that can execute. Typical challenges include weak activation or retention, unclear priorities, and product decisions that still depend entirely on the founder.
How do I choose between a diagnostic, fractional leadership and advisory?
A Product Diagnostic helps you understand where to intervene. Fractional leadership gives your team ongoing product direction and decision ownership within an agreed mandate. Advisory supports founders who continue to lead product themselves. We discuss your situation during the intro call and decide which format fits.
What does a Product Diagnostic involve?
I review key user flows, available metrics, customer feedback and how product decisions are made. You receive findings supported by evidence, clear priorities and an action plan. Where information is missing, I identify what needs to be checked before drawing conclusions.
How will you work with my existing team?
I work with your founder, product, design and engineering colleagues. For fractional engagements, we agree which decisions I own, how responsibilities are shared and how we review progress. Design and development stay with your existing team or agreed delivery partners.
How much time will you need from me?
Your involvement depends on the engagement. We agree on access, preparation and working sessions before starting. I need a founder or sponsor who can provide context, resolve key decisions and make the relevant people and information available.
What happens during the first call?
The Product Leadership Intro is a 25-minute conversation about your product, current challenges and the support you need. We use it to assess whether working together makes sense and discuss a possible next step. A detailed product review is a separate paid engagement.
Where to intervene matters more than what to build
If your product is stalled, confusing, or fragile,
the priority isn’t building more.
It’s understanding where to intervene.
