Reimagine the Travel Planning experience
I provided a survey with Google Forms and distributed it among various italian groups of travel experts on Facebook. The goal was to discover the primary 'pain-points' of travelers when it comes to preparing a handmade travel plan. Analyzing the problems of potential users is an excellent way to be inspired. Working with real-world data was a good starting point to avoid assumptions and prejudices better.
The results of my survey suggested that there were several kinds of users with different needs. The collection of the various insights and general patterns that came from the users' answers helped me build Personas.
Focusing on Persona helps to keep user needs in mind and not get distracted whenever an idea for a new feature or demand pops up.
Following, I scripted a usual travel planning routine for my persona. This process helps to design every touchpoint in a user’s path towards accomplishing determined goals.
Mapping the basic flow of the app made me decide each step on the path the users will take throughout the solution. I first sketched it on paper and then digitally rendered it.
Before getting started with the visual design, I created an inspiration board. The purpose was to gather inspiration from other travel apps.
The goal of the onboarding flow is to manage information about the user’s travel to make indeed it tailored to their needs.
Designing this web app has been a challenging and rewarding journey. I faced the challenge of creating an engaging product both from the user experience perspective and the visual perspective. I’m working ongoing on the development of this future travel builder app.